Trade Show Booths - How to Draw People in.

Size doesn't matter. 
Wether you have a small 10 foot linear booth with a black drape and a table, or a 20x30 island trade show space, you still need to catch peoples attention. How? There are several ways, from pre-show emails, and marketing strategies, to sponsoring a luncheon and handing out something that gets your target audience to go to your booth. Of course those methods involve some level of marketing sophistication and expense.


Good news! 
There is another method that is equally effective if done correctly and professionally – a looping video. Your product or service could be put to music with value-based captions!

What do you show? 
Not all products, services or companies lend themselves to creating an eye popping video to draw people into their booth. Then again, with an idea and some creative editing, almost any business has something visual that could draw potential customers to their booth. Take for example a machining company that manufactures parts for the aerospace industry and government contracts – sounds a little dry, but decision makers who are in that business are interested in the details and how things are made. A video can be played on a lap top, or on a rented 32 inch or larger monitor. The concept in this video was to not only show machines working to music, but communicate through the captions the value and uniqueness the company offers.

High and low costs for a video. 

You could spend thousands bringing in a production crewe with lighting, dollies, trollies and set up each shots with tripods and reflector screens. OR – To keep the costs way down, I shot this entire video using a Flip HD camera – all hand held, no extra lights or assistants (crisp high definition too). This video was created for Tampa Bay Machining – and all of these videos from one machine and department to the next were video taped in an hour and a half. Bam fast. It was completed by the next day with music soundtracks, (almost all of the sounds I added like closing doors, drilling and water squirting), plus captions and jump-cut editing to match the beat of the music. Yes, it could be more polished, they are a few wiggles here and there, but the cost is 1/5th of the normal video production company would charge – and it still gets the message across and draws people into the booth – and isn't that the main idea?


Again, size doesn't matter. 
The key to a successful video is not how big the production crewe is, but using someone who has a creative eye for movement, transitions, editing, and sound.

See it here:  TBM Trade Show Video Loop

(Turn your sound up, it makes the video more dramatic).