8 ways a blog benefits your business (part 1 of 2)

1. A good blog not only generates traffic, but also helps retain that traffic, keeping people coming back and growing in loyalty. With a blog you can hold prospects' interest for a longer period of time, turning prospects into admirers, and bringing them back to hear from you long after their first contact. 

2. Informed and educated visitors become confident, loyal customers. More people are turning to the Internet to research before they buy. You can position your company as a go-to resource, thereby winning more business. Plus, with blogging, information flows both ways. You can gain insights into your customers' minds, their needs, challenges and preferences. Comments, feedback forms, surveys and polls become instant, spontaneous market research tools.

Photo-illustration by Gary Greer courtesy of Curtiss-Wright.

3. Build trust and familiarity. Trust is vital in making sales and important for encouraging visitors to opt into your lead-generation process. By starting with compelling information and resources, and by encouraging repeat communication, you build familiarity. Over time, this creates a strong bond of trust and brand, making sales so much easier. 

4. Branding. This positive attention and these value-based, long-term experiences don’t just create trust. They help to create a stronger, better brand. This leads to word-of-mouth advertising, which is one of the best forms of promotion you can get.

Blogging benefits 5-8 coming soon, subscribe to this blog so you don't miss the rest... 

Please comment below – I would like to hear your experiences and comments if blogging has or hasn't worked for you or your company.

Questions? Contact: Gary Greer